Welcome to the Hive, TradeSchool Inc..
Lance, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. TradeSchool Inc. is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US registered apprenticeship sponsor mapped, the 4,000 that look like your best-fit training centers, and three campaigns we'd run for TradeSchool in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for TradeSchool Inc..
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a calendar-driven purchase tied to cohort starts, and a small team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 4,000 to 6,000 more of your best customers?
You already have the dream ones: the apprenticeship training centers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 4,000 to 6,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a apprenticeship training center.
Every DOL-registered apprenticeship sponsor sits in the RAPIDS/apprenticeship.gov directory with trade, location, and apprentice count. We build the list from that, enrich the training director and compliance contacts, and time the sends to the fall cohort and DOL reporting calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 26,000 US registered apprenticeship programs and reach out when the right signal shows up, so TradeSchool is the first name a training director thinks of when apprentice tracking comes up.
- New training director or program coordinator hiredState council filings and job postings signal new leadership resetting the tracking system.
- DOL apprenticeship expansion grant awardedgrants.gov and DOL press releases list awards with new cohort start dates.
- New occupation registered in RAPIDSapprenticeship.gov sponsor directory shows program growth and new compliance tracking needs.
- State apprenticeship council funding renewalState labor department minutes list renewal amounts and expiration dates.
- Union or JATC contract negotiation cycleCBA renewal years often reset training center technology budgets.
- Conference rostersNABTU, ACE and state apprenticeship conferences list attendees actively shopping for software.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from DOL RAPIDS, state apprenticeship council filings, and grants.gov awards. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Lance, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.